



PLAY TLV Beach Hotel – A Stylish Tel Aviv Hotel Near the Beach
PLAY TLV Beach Hotel, formerly Brown Brut Hotel, offers contemporary accommodation between the Mediterranean beachfront and the charming Neve Tzedek neighborhood. Its prime location makes it easy to experience Tel Aviv’s beaches, restaurants, markets, culture and nightlife—all within walking distance. Book directly with Hotels.co.il for your next Tel Aviv getaway.
The hotel is close to Charles Clore Park, HaTachana, Park HaMesila, Carmel Market, the Yemenite Quarter, Rothschild Boulevard and Old Jaffa. Spend the day exploring the city, relaxing by the sea or discovering local cafés and restaurants, before returning to the hotel’s calm and stylish surroundings.
Located within Tel Aviv’s iconic Textile House complex, PLAY TLV Beach was developed according to the Urban Revival concept, transforming a landmark city building into a modern hospitality destination. Its youthful design, casual atmosphere and distinctly urban character make it a great choice for couples, friends and business travelers.
The hotel features 182 thoughtfully designed rooms, most offering views of the Mediterranean Sea. Guests can relax or work in the welcoming lobby lounge, which includes a library, comfortable seating areas, workspaces, complimentary drinks and light snacks. Additional facilities include a fully equipped meeting room and a reception desk available 24 hours a day.
Whether you are planning a beach holiday, a romantic weekend, a city break or a business visit, PLAY TLV Beach Hotel provides a convenient base for discovering Tel Aviv. The hotel is also dog-friendly with prior approval, allowing guests to enjoy their stay with their four-legged companions.