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Rothschild Blvd one of Tel Aviv’s central boulevards

Tel Aviv travel guide

Rothschild Blvd is one of Tel Aviv’s central boulevards, spreading from Neve Tzedek in its south-western end to Habima, the national theater, in the north. It’s a wide street with a designated promenade for pedestrians and bicycle as its centerpiece; around it you’ll find a variety of cafés, restaurants, kiosks, and some of Tel Aviv’s most impressive Bauhaus architecture, at the heart of the “White City”, the name given to this UNESCO World Heritage site in 2003.

You can spend few lovely hours walking around Rothschild Blvd, mixing a bit of people-watching, resting on one of the promenade’s benches, sipping great coffee in Bar Rothschild (8 Rothschild Blvd) or Under The Tree (10 Rothschild Blvd), or sitting in one of the most popular restaurants in Tel Aviv scattered all around.

If you’re interested in some history, the Eliahu Golomb House (Beit Hagana – the Israel Defense Forces Museum) is located at 23 Rothschild Blvd. This small museum tells the history of Jewish defense from the days of the “Hashomer” organization until the establishment of the Israel Defense Force.

If you’re more of an artistic type, don’t miss the many galleries along the boulevard: Sommer gallery at 13 Rothschild Blvd and Julie M. at 10 Bezalel Yafe St. (right off the boulevard), among others.

For culinary purposes, you’ve come to the right place. A wide selection of restaurants are available, from Japanese cuisine (Yakimono at 19 Rothschild Blvd, Sushido at 15 Rothschild Blvd), Italian (Cantina at 71 Rothschild Blvd, Fabiana at 64 Rothschild Blvd), microbrewery (Brewhouse at 11 Rothschild Blvd) to Hamburgers (Mose’s at 35 Rothschild Blvd, which continuously wins the “Best Tel Aviv Hamburger award”). For desert, don’t miss Max Brenner’s Chocolate Bar, at 45 Rothschild Blvd.

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Tel Aviv Shopping Centers

Shopping in Tel Aviv can be a fascinating experience, as the city offers various kinds of shopping venues, from outdoor flea markets to big modern malls. If it's the Middle Eastern ambiance you're after, visit the colorful Carmel Market with its oriental flavor, to watch the vendors sell exotic food products and cheap clothing (don't forget to bargain), or go to neighboring Nachalat Binyamin Pedestrian Mall, where artists present their unique home-made. However, if you're looking for modern style shopping, then you can attend the chic fashion stores at Dizengoff and Sheinkin Streets, visit the exclusive boutiques at Hamedina Square and Ramat Aviv mall, or head for Azrieli Center, a uniquely structured shopping mall and the highest building in the city. Most of Tel-Aviv's shopping areas are within walking distance from the hotel district on Hayarkon St., while others are easy to get to by local bus or taxi. Notice that some shops are closed between 1pm and 4pm, and most are closed on Saturday. Dizengoff Center Center of Dizengoff and King George streets. Large, modern shopping center. Encompassing innumerable shops, 7 movie theaters, restaurants and cafes. Gan Ha'ir This is one of lsrael's exclusive centers, with stores and restaurants of truly international standards. Here you'll find everything you're looking for, whether it's fashion, jewelry, carpets, housewares, dining, delis or night-clubs. With its lush greenery, sparkling fountains and futuristic elevators, the fully air conditioned City Garden Shopping Center is one of Tel Aviv's treasures. Tel. 03- 5279111 (Center into), 71 lbn Gvirol St. Canyon Ayalon The mall, which is in Ramat Gan, is the most successful one in Israel and is considered to be one of the most successful malls in the whole world! The mall is air-conditioned and has a variety of stores. restaurants and movie theaters, The mall has 100 stores and 2,150 parking spots that are free for the visitors. Open daily 9am-1Opm. Tel. 570-3105, Info. 177-022-1776 The new Tel Aviv Bus Terminal The New Tel Aviv Bus Terminal operates also as lsrael's business, commerce and entertainment center. 230,00 square meters of enclosed and air-conditioned space in summer and winter, 1,400 shops including all the known branches in all categories, thousands of parking spaces, escalators, fountains, restaurants, cafes, movie theaters, branches of the major banks and an enclosed and clean market. In other words, a city within a city. An experience! Opera Tower This apartment building is located at the junction of 1 Allenby St., Tel Aviv, opposite the Promenade. The building was erected at the site of what was the First Knesset and later housed the Israeli Opera. There are three floors for commercial use, including shops of Israeli designers, jewelry, ceramics, furniture, Judaica and fashion, 6 cafes-restaurants and 5 cinemas. The place is fully air-conditioned. Into: 03- 510-7496. Buses 4, 10. Opera Tower hosts exhibitions and artistic activities. Old Port Tel Aviv - Namal Tel Aviv The first port of Israel was opened at 1936 and now is a flourishing hang out area with many new restaurants, bars and shops all accessible by a 14000 square meters of a wooden deck that its shape was inspired by the Tel Aviv sand dunes. The port is now one of Tel Aviv's major attractions, among the many shops you can find at the port are : Replay, Castro, Adiddas, BlueBird, Levis, Crocker, Asics, Crocks Diva and many others.

Ahad Haam & Nahmani streets

Ahad Haam & Nahmani streets are located in the heart of Tel Aviv, and you should make note of them as part of your "getting to know Tel Aviv" tour, either fitting them into your Rothschild Blvd excursion or dedicating them some time of their own. Ahad Haam (a.k.a Ehad Ha'am or Echad Ha'am) means "one of the people" and is the pen name of Asher Ginzberg, a Jewish Russian who was one of the founders of Zionism. The street named after him runs parallel to the famous Rothschild Blvd, and hosts a mix of restaurants, cafes, art galleries and more. It meets with Nahmani Street half way through, and continues towards north with similar offering of typical Tel Aviv Bauhaus buildings and great atmosphere. Some of the recommendations for this heart of Tel Aviv neighborhood include: Sightseeing Some of the nicer Bauhaus buildings of the city are located on Ahad Haam and Nahmani streets, so when you walk around the neighborhood, don't forget to look up and enjoy the wide porches, small windows and smooth lines of the International architectural design, which gave the city of Tel Aviv its "white city" UNESCO World Heritage site title. A landmark attraction for every walking tour is the Pagoda House on the corner of Nahmani and Montefiore streets, designed by architect Alexander Levy in 1925. Inspired by a cafe in the United States, the Pagoda House merges Oriental and Western styles. Since it's privately owned you won't be able to see it from the inside, but sitting on the lovely King Albert Square, just across the street, will allow you to appreciate it just the same. Coffee Shops The famous Café Tamar, which has been serving stale coffee to a mix of Israel's top politicians, journalists and artists for over 40 years, is located in the corner of Shenkin and Ahad Ha'am streets. A popular kosher coffee shop, Cafe Ginzburg, can be found at 55 Ahad H'aam St., and a small library-café, popular with local writers and artists is Café Noah, at 93 Ahad Ha’am St., where you can enjoy the small garden when the weather permits (which is almost all the time). Another great place to enjoy the morning sun is Café-bakery Ben Ami, at King Albert Square, 22 Nahmani St. Restaurants One of the best Italian restaurants in Tel Aviv is Pronto, at 26 Nahmani St., a "Trattoria Italiana" serving great seafood and typical dishes for two decades. Just around the corner is Café Noir at 43 Ahad Ha'am with huge breakfasts and large bistro food throughout the day. If you happen to be vegetarian, Mezze at 51 Ahad Ha'am is a small neighborhood joint just for you. Art Galleries Noga Gallery at 60 Ahad Ha'am St., Gallery 39 at 39 Nahmani St.

Lilinblum Street - central nightlife area

The Lilinblum Street area is known to offer a wide selection of trendy bars. This central nightlife area is located in the southern part of the city, between the end of Rothschild Boulevard and Neve Tzedek, and has numerous bars one next to the other. The new Nanutchka Nanutchka (28 Lilinblum Street.) is one of Tel Aviv’s most famous and popular bar-restaurants. The design and dishes served are Georgian-influenced, which means a unique Eastern European feel. The bar itself is not large, and is surrounded by couple of small tables. This place is very popular amongst residents, so if you want to find a sit you'd better come as early as possible. Abraxas (40 Lilinblum St.) is another well-established institute. It was opened more than a decade ago (centuries in terms of nightlife in Tel Aviv), and it is still very popular. Abraxas has a unique-shaped bar with many corners, which makes it a good place to have a conversation, although music levels are pretty loud. The bar is surrounded by sofas and small tables, and the place is always packed with a pretty diverse crowd. Lilinblum 22 is a better choice for those who prefer their beer in darker and a bit sleazier atmosphere. The bar is not big, and the music, mostly electronic, is loud. It is a good option for a solitary drinking evening on the bar or for looking around for some company. On the other side of Lilinblum Street there are two well-known bars, side by side - Shesek and Mishmish (17 Lilinblum Street). Though both share the same owners and are both named after local fruits, they are pretty different from one another. Shesek is for the younger crowd, and is more of a lounge bar, while Mishmish has two cool bars and the crowd is more mature and stylish. If you are looking for the heart of the drinking culture of Tel Aviv, you will find it right here, in the Lilinblum Street area.

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