The David Citadel is the new name of the luxury hotel formerly known as The Jerusalem Hilton, effective immediately. The hotel is owned by the Alrov Group. It will operate as an independent facility with a luxury tourism marketing role. Its management is meanwhile exploring potential association with one of the leading marketing and franchising firms.
"We chose this unique, meaningful name to reflect the prestige and honor of providing top tier accommodations and service to all those guests who insist on the finest possible experience when in Jerusalem, be it their very first visit or their 30th return holiday," said Norman Rafelson, The David Citadel General Manager. "The name also serves to remind us that each one of our guests is a unique personality and our mission is to make each and every person's visit a unique and unforgettable one."
Rafelson was recently appointed the General Manager of the hotel and brings to the position 25 years of experience in managing hotels in Israel and worldwide His most recent previous position was Regional Manager for Hyatt International in the Middle East.
Alrov Group, owners of the property, are leading real-estate developers and operators in Israel. The group's portfolio of properties includes some of Israel's premier residential and commercial projects: apartment complexes, office buildings and shopping centers.
Recently, the owners cited material breaches of the existing management agreement by Hilton International as the principal reason impelling them to terminate existing arrangements and disassociate from the Hilton International name.
The hotel's acclaimed architectural style and central location (literally facing the original "David's Citadel" located just opposite the Old City's picturesque walled environs), have contributed to its success since it opened three years ago. The aim of the hotel's owners and management is to lead Jerusalem's luxury tourist market by focusing on upgraded services with special emphasis on staff training and marketing.
The David Citadel, considered an anchor of the Jerusalem upscale market, has 386 rooms and suites. The hotel, located on the prestigious King David Street opposite to the Old City walls, was opened in January, 1998, and quickly became the preferred choice of leading political, cultural and business visitors to Jerusalem. Recent guests have included US Secretary of State Colin Powell and Evangelical leader Pat Robertson and renowned soprano Dame Kiri.